Marzieh Rahimi; Mahdi Mohammadi nasab
Abstract
AbstractThe purpose of this study is to investigate the factors affecting the migration of Iranian messenger users of Telegram to WhatsApp instead of domestic messengers after the Telegram filtering. This research is explorative applied research. For analyzing factors, the thematic analysis method was ...
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AbstractThe purpose of this study is to investigate the factors affecting the migration of Iranian messenger users of Telegram to WhatsApp instead of domestic messengers after the Telegram filtering. This research is explorative applied research. For analyzing factors, the thematic analysis method was used. Then, using Interpretive Structural Modeling (ISM), the relationship between these factors was identified by 15 experts. These factors were classified into 5 levels. The results show that three factors: WhatsApp doesn’t need a VPN, voice and video call capability, and WhatsApp compatibility with all mobile devices, are the most influential factors; and factors like a habit to use foreign messengers, presence of contacts on WhatsApp (popularity), absence of contacts in domestic messengers (non-popularity), forming or migrating groups to WhatsApp and sending files through WhatsApp at the request of others, pressure of others to migrate to WhatsApp, negative WOM about domestic messengers and feeling of insecurity in domestic messengers are the most impressive factors.Keywords: Virtual social network, Social messenger, Domestic messenger, Interpretive structural modeling, WhatsApp, Telegram. Main Question:What are the factors affecting the migration of Iranian Telegram users to WhatsApp instead of migration to domestic messengers after filtering Telegram?Literature review:- Consumer behavior- Behavioral intention- Virtual social networks and social messengers- Disadvantages and damages of foreign messengers Research MethodologyStartResearch OverviewLeveling factorsIdentifying the affecting factors of the migration of Iranian users from Telegram to WhatsApp after the Telegram filteringIdentifying the most important factorsThematic AnalysisScreeningWith expert’s viewsDesigning Questionnaire based on interpretive structural modeling standardInterviewTechnique ISMDetermining conceptual relationships between factorsFig. 1. Research steps.Findings:Table 2: The most important factors affecting the migration of Iranian users from Telegram to WhatsApp after the Telegram filtering.NoFactorsSource1Adequate and prior knowledge of WhatsAppInterview, Akbari and Malekian (2016)2Lack of sufficient knowledge of domestic messengersInterview, Akbari and Malekian (2016)3Getting used to using foreign messengersInterview4WhatsApp antiquity and creditInterview5Presence of my contacts on WhatsApp(popularity)Interview, Zhang et al. (2017), Rabiee and Kermani (2015), Karimian et al. (2017)6Absence of my contacts in domestic messengers (non-popularity)Interview7WhatsApp is internationalInterview8Absence of my contacts in Telegram due to VPN problemsInterview9Forming or transferring groups to WhatsApp and sending files through WhatsApp at the request of othersInterview10Pressure and suggestion of others to migrate to WhatsAppInterview, Kazemi et al. (2015), Razeghi et al. (2017)11Advertise negative word of mouth about domestic messengersInterview12Easy and permanent access, ease of use, and high-speed WhatsAppInterview, Torino et al. (2016), Kim et al. (2019), Chang et al. (2015), Garcia Martin and Garcia Sanchez (2015), Singh et al. (2015), Kermani and Mozaffari (2018), Zamani and Taghipour (2017), Akbari and Malekian (2016), Hakim Ara et al. (2014), Akbari et al. (2014), Karimian et al. (2017), Rezaei et al. (2016), Heidari et al. (2016), Jafari et al. (2016), Ebrahimi and Ein Ali (2019), Forghani and Mohajeri (2018), Afshani et al. (2018)13Hardship use, low speed and delay, and bugs and technical defects in domestic messengersInterview14Difficult access, being time-consuming, low speed, costly, and Telegram inefficiency due to the use of VPN and its frequent disconnection and connectionInterview15High security of WhatsAppInterview16Feeling of insecurity in domestic messengers due to their non-encryption and hackingInterview17Lack of trust in domestic messengersInterview, Farzaneh and Falahati Shahab al-Dini (2015), Akbari and Malekian (2016), Heidari et al. (2016)18WhatsApp does not need a VPNInterview19I can do all of my work with WhatsAppInterview, Forghani and Mohajeri (2017)20Attractiveness (due to having a story option) and WhatsApp is beautiful and user-friendlyInterview, Singh et al. (2015), Rezaei et al. (2016)21The capability of voice and video call on WhatsAppInterview22WhatsApp compatibility with all mobile devices and no installation of domestic messengers on mobile phones with the IOS systemInterview, Zhang et al. (2017)23Domestic messengers are not beautiful and lack of enjoyment in themInterview24Some channels are not active in domestic messengersInterview25Imitation in domestic messengers from foreign messengers and lack of innovation in domestic messengersInterview LEVEL 1 3569101116 LEVEL 21419 LEVEL 3781724 LEVEL 4212131415202325 LEVEL 5182122Fig. 2. ISM research model. AbstractThe purpose of this study is to investigate the factors affecting the migration of Iranian messenger users of Telegram to WhatsApp instead of domestic messengers after the Telegram filtering. This research is explorative applied research. For analyzing factors, the thematic analysis method was used. Then, using Interpretive Structural Modeling (ISM), the relationship between these factors was identified by 15 experts. These factors were classified into 5 levels. The results show that three factors: WhatsApp doesn’t need a VPN, voice and video call capability, and WhatsApp compatibility with all mobile devices, are the most influential factors; and factors like a habit to use foreign messengers, presence of contacts on WhatsApp (popularity), absence of contacts in domestic messengers (non-popularity), forming or migrating groups to WhatsApp and sending files through WhatsApp at the request of others, pressure of others to migrate to WhatsApp, negative WOM about domestic messengers and feeling of insecurity in domestic messengers are the most impressive factors.Keywords: Virtual social network, Social messenger, Domestic messenger, Interpretive structural modeling, WhatsApp, Telegram. Main Question:What are the factors affecting the migration of Iranian Telegram users to WhatsApp instead of migration to domestic messengers after filtering Telegram?Literature review:- Consumer behavior- Behavioral intention- Virtual social networks and social messengers- Disadvantages and damages of foreign messengers Research MethodologyStartResearch OverviewLeveling factorsIdentifying the affecting factors of the migration of Iranian users from Telegram to WhatsApp after the Telegram filteringIdentifying the most important factorsThematic AnalysisScreeningWith expert’s viewsDesigning Questionnaire based on interpretive structural modeling standardInterviewTechnique ISMDetermining conceptual relationships between factorsFig. 1. Research steps.Findings:Table 2: The most important factors affecting the migration of Iranian users from Telegram to WhatsApp after the Telegram filtering.NoFactorsSource1Adequate and prior knowledge of WhatsAppInterview, Akbari and Malekian (2016)2Lack of sufficient knowledge of domestic messengersInterview, Akbari and Malekian (2016)3Getting used to using foreign messengersInterview4WhatsApp antiquity and creditInterview5Presence of my contacts on WhatsApp(popularity)Interview, Zhang et al. (2017), Rabiee and Kermani (2015), Karimian et al. (2017)6Absence of my contacts in domestic messengers (non-popularity)Interview7WhatsApp is internationalInterview8Absence of my contacts in Telegram due to VPN problemsInterview9Forming or transferring groups to WhatsApp and sending files through WhatsApp at the request of othersInterview10Pressure and suggestion of others to migrate to WhatsAppInterview, Kazemi et al. (2015), Razeghi et al. (2017)11Advertise negative word of mouth about domestic messengersInterview12Easy and permanent access, ease of use, and high-speed WhatsAppInterview, Torino et al. (2016), Kim et al. (2019), Chang et al. (2015), Garcia Martin and Garcia Sanchez (2015), Singh et al. (2015), Kermani and Mozaffari (2018), Zamani and Taghipour (2017), Akbari and Malekian (2016), Hakim Ara et al. (2014), Akbari et al. (2014), Karimian et al. (2017), Rezaei et al. (2016), Heidari et al. (2016), Jafari et al. (2016), Ebrahimi and Ein Ali (2019), Forghani and Mohajeri (2018), Afshani et al. (2018)13Hardship use, low speed and delay, and bugs and technical defects in domestic messengersInterview14Difficult access, being time-consuming, low speed, costly, and Telegram inefficiency due to the use of VPN and its frequent disconnection and connectionInterview15High security of WhatsAppInterview16Feeling of insecurity in domestic messengers due to their non-encryption and hackingInterview17Lack of trust in domestic messengersInterview, Farzaneh and Falahati Shahab al-Dini (2015), Akbari and Malekian (2016), Heidari et al. (2016)18WhatsApp does not need a VPNInterview19I can do all of my work with WhatsAppInterview, Forghani and Mohajeri (2017)20Attractiveness (due to having a story option) and WhatsApp is beautiful and user-friendlyInterview, Singh et al. (2015), Rezaei et al. (2016)21The capability of voice and video call on WhatsAppInterview22WhatsApp compatibility with all mobile devices and no installation of domestic messengers on mobile phones with the IOS systemInterview, Zhang et al. (2017)23Domestic messengers are not beautiful and lack of enjoyment in themInterview24Some channels are not active in domestic messengersInterview25Imitation in domestic messengers from foreign messengers and lack of innovation in domestic messengersInterview LEVEL 1 3569101116 LEVEL 21419 LEVEL 3781724 LEVEL 4212131415202325 LEVEL 5182122Fig. 2. ISM research model. AbstractThe purpose of this study is to investigate the factors affecting the migration of Iranian messenger users of Telegram to WhatsApp instead of domestic messengers after the Telegram filtering. This research is explorative applied research. For analyzing factors, the thematic analysis method was used. Then, using Interpretive Structural Modeling (ISM), the relationship between these factors was identified by 15 experts. These factors were classified into 5 levels. The results show that three factors: WhatsApp doesn’t need a VPN, voice and video call capability, and WhatsApp compatibility with all mobile devices, are the most influential factors; and factors like a habit to use foreign messengers, presence of contacts on WhatsApp (popularity), absence of contacts in domestic messengers (non-popularity), forming or migrating groups to WhatsApp and sending files through WhatsApp at the request of others, pressure of others to migrate to WhatsApp, negative WOM about domestic messengers and feeling of insecurity in domestic messengers are the most impressive factors.Keywords: Virtual social network, Social messenger, Domestic messenger, Interpretive structural modeling, WhatsApp, Telegram. Main Question:What are the factors affecting the migration of Iranian Telegram users to WhatsApp instead of migration to domestic messengers after filtering Telegram?Literature review:- Consumer behavior- Behavioral intention- Virtual social networks and social messengers- Disadvantages and damages of foreign messengers Research MethodologyStartResearch OverviewLeveling factorsIdentifying the affecting factors of the migration of Iranian users from Telegram to WhatsApp after the Telegram filteringIdentifying the most important factorsThematic AnalysisScreeningWith expert’s viewsDesigning Questionnaire based on interpretive structural modeling standardInterviewTechnique ISMDetermining conceptual relationships between factorsFig. 1. Research steps.Findings:Table 2: The most important factors affecting the migration of Iranian users from Telegram to WhatsApp after the Telegram filtering.NoFactorsSource1Adequate and prior knowledge of WhatsAppInterview, Akbari and Malekian (2016)2Lack of sufficient knowledge of domestic messengersInterview, Akbari and Malekian (2016)3Getting used to using foreign messengersInterview4WhatsApp antiquity and creditInterview5Presence of my contacts on WhatsApp(popularity)Interview, Zhang et al. (2017), Rabiee and Kermani (2015), Karimian et al. (2017)6Absence of my contacts in domestic messengers (non-popularity)Interview7WhatsApp is internationalInterview8Absence of my contacts in Telegram due to VPN problemsInterview9Forming or transferring groups to WhatsApp and sending files through WhatsApp at the request of othersInterview10Pressure and suggestion of others to migrate to WhatsAppInterview, Kazemi et al. (2015), Razeghi et al. (2017)11Advertise negative word of mouth about domestic messengersInterview12Easy and permanent access, ease of use, and high-speed WhatsAppInterview, Torino et al. (2016), Kim et al. (2019), Chang et al. (2015), Garcia Martin and Garcia Sanchez (2015), Singh et al. (2015), Kermani and Mozaffari (2018), Zamani and Taghipour (2017), Akbari and Malekian (2016), Hakim Ara et al. (2014), Akbari et al. (2014), Karimian et al. (2017), Rezaei et al. (2016), Heidari et al. (2016), Jafari et al. (2016), Ebrahimi and Ein Ali (2019), Forghani and Mohajeri (2018), Afshani et al. (2018)13Hardship use, low speed and delay, and bugs and technical defects in domestic messengersInterview14Difficult access, being time-consuming, low speed, costly, and Telegram inefficiency due to the use of VPN and its frequent disconnection and connectionInterview15High security of WhatsAppInterview16Feeling of insecurity in domestic messengers due to their non-encryption and hackingInterview17Lack of trust in domestic messengersInterview, Farzaneh and Falahati Shahab al-Dini (2015), Akbari and Malekian (2016), Heidari et al. (2016)18WhatsApp does not need a VPNInterview19I can do all of my work with WhatsAppInterview, Forghani and Mohajeri (2017)20Attractiveness (due to having a story option) and WhatsApp is beautiful and user-friendlyInterview, Singh et al. (2015), Rezaei et al. (2016)21The capability of voice and video call on WhatsAppInterview22WhatsApp compatibility with all mobile devices and no installation of domestic messengers on mobile phones with the IOS systemInterview, Zhang et al. (2017)23Domestic messengers are not beautiful and lack of enjoyment in themInterview24Some channels are not active in domestic messengersInterview25Imitation in domestic messengers from foreign messengers and lack of innovation in domestic messengersInterview LEVEL 1 3569101116 LEVEL 21419 LEVEL 3781724 LEVEL 4212131415202325 LEVEL 5182122Fig. 2. ISM research model. Fig. 3. Driving Power and Dependence Power matrix. Fig. 3. Driving Power and Dependence Power matrix.
